Internal · team only · Aug–Sep 2026 · owner: Rebekah
SPM
Focus
Group
A 3-week study with up to 100 real students, run before the September consumer launch. It answers the two questions everything else depends on: do students keep using the app on their own, and does their spoken English measurably improve?
Question 1
Engagement
Do students practice without a teacher or parent pushing them? Measured from backend session data: days active, lessons completed, D7/D14/D21 retention — plus the day-21 conversion offer as the willingness-to-pay signal.
Question 2
Improvement
The proof investors want. An in-app Speaking Check before Day 1 and after Day 21 — scored by a model against a fixed rubric — with a blind human validation sample — backed by objective transcript metrics and paired before/after audio clips.
How the 3 weeks run
| Dates | What happens |
|---|---|
| Aug 7–15 | Recruit through 4 school channels · parent consent letters · set up the official KS WhatsApp support number |
| Aug 16–17 | Kickoff by email: instruction email to every participant (install, account, mic check) + official WhatsApp support number. That evening at home: in-app pre Speaking Check — Day 1 unlocks after it. League starts here |
| Aug 17 – Sep 6 | Daily practice (10 min/day, ≥5 days/week) · weekly 5-question check-in · every student gets one personal call |
| Sep 7–11 | In-app post Speaking Check + exit interviews → completion reward + the RM15/month continuation offer |
| By Sep 11 | Findings write-up → feeds launch decisions |
The deal for students
- Free for the full 3 weeks — no payment during the study, so the improvement measure keeps its N.
- Complete it → reward. ≥15 of 21 days practiced + both Speaking Checks + exit form. Completers get opportunities to join more KS activities and events; top 30 in the league win an RM25 voucher. Selected interview students get RM20.
- Day-21 offer: continue at RM15/month for 3 months (50% off, then RM30). This is the conversion measurement — an optimistic proxy for the launch funnel, reported as exactly that.
Read the docs
The Plan
Who, where, how: cohorts, the four school channels, incentive model, schedule, what we measure, risks.
Open the plan → Doc 2The Measure
The before/after instrument: in-app Speaking Check, blind rubric, transcript metrics, and the one-pager investors see.
Open the measure → Doc 3Parent Letter
Info + consent in English, Bahasa Melayu, and 中文 — every disclosure upfront, print-ready.
Open the letter →Where we are
- ✓Plan, assessment instrument, and parent letter drafted
- ✓Teacher contacts in hand: Audrey Kho (Catholic High), Nancy (Melaka), Natasha Razali (SMK Putrajaya)
- Eugene: confirm Chung Hua numbers + school's blessing (the group's main body — target 60–70 students)
- Rebekah: send the teacher pitch to Audrey, Nancy, Natasha
- Build: the in-app Speaking Check — the one engineering deliverable, ships by Aug 16
- Isaac: budget yes/no (~RM900: RM25 prize vouchers × top 30 + RM20 interview vouchers × ~5–7)
- Confirm exam dates with Audrey + Eugene before locking kickoff